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Any organization can be faced with an unexpected crisis situation. It could come in the form of a hostile takeover or product tampering; employee indiscretion or unfounded slander. The best strategy is always solid preparation.
The Newman Group will provide you with personalized crisis communications training that will prepare you to handle any untoward situation. Our coaching is practical and strategic. You’ll not only develop real-time crisis management and messaging skills, you’ll learn the fundamentals of media
interviews so you’ll be able to maintain composure before the media whenever unexpected—or unwelcome—circumstances arise.
If you find yourself in a crisis situation and need immediate assistance with imaging, strategy, or messaging, contact us. We’ll return your inquiry promptly.
Learning the Anatomy of a Crisis
Every crisis situation is unique. If a crisis hits your organization, it will impact your business and the key players in direct, personal, and unpredictable ways. But there is a typical, generic anatomy to every crisis. Once you learn the basic structure, components, and trajectory through our comprehensive crisis communications training, you’ll be able to diffuse the emotional intensity of emergency situations and respond with clarity and vision in the heat of a crisis.
Effective Communications Strategy
When you find yourself in the midst of an emergency situation, there are many variables to take into account. An effective public relations strategy requires knowledge. You’ll need to communicate with the various individuals and publics involved. You’ll want to harness the media to calm, rather than inflame, the situation. Through our crisis management coaching sessions, you’ll develop your ability to:
- Confidently take control of a situation.
- Speak to your different constituents in language they will understand.
- Elicit help and support while delivering empathy and willingness to assume responsibility.
- Handle your anxiety, stage fright, or stress and project calm and trustworthiness.
Custom Crisis Communications Courses
If you are part of a larger organization, you probably need more than an individualized crisis communication training session. The Newman Group specializes in customized course development. We are happy to work with individuals or small groups in an organization so all the key players are equally prepared to respond to a crisis professionally and effectively. Contact us for more information about our crisis and media communications course development.
The Newman Group appreciates the stress you undergo in these situations. Our crisis communications training programs have been developed over 30 years, providing guidance for clients from almost every industry. Contact us today for more information on how our executive crisis management coaching services can help you.
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