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In-House Media Relations Training for PR Professionals
Exceptional media placement depends on timing, pitch, and targeting. But in the ever more competitive media marketplace, even experienced PR professionals can encounter frustrating roadblocks.
The Newman Group’s in-company “Media Placement Strategies” workshop is designed for PR departments and PR organizations to help you hone your story ideas, identify new trends and interest spikes, and get your news in print or on the air.
Schedule a media relations training with The Newman Group before your next publicity effort. You’ll appreciate the results.
The Newman Group’s media placement training focuses on providing practical support and training techniques to help you better implement your organization’s strategic media plan. Through our training sessions, you’ll improve your ability to:
Choose the right media for your pitch.
Your media options are expanding. Learn the different uses and advantages of news conferences, video news releases, satellite media tours, and print releases.
Determine the best person to contact.
Who you contact is as important as what you pitch. Find out how to locate your optimum connection at a particular newsroom and when it would be best to call them.
Communicate effectively by telephone.
Communicating is an art and a science. Learn better communication skills so your calls will generate interest and responsiveness.
Gain confidence and learn techniques that will support your organization’s media placement strategy. Contact
The Newman Group for customized small group media relations training.
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Media Placement Strategies That Infuse Your PR Department with Focus
The Newman Group’s media placement strategies and publicity techniques workshop will provide focus, clarity, and direction. Through tried and tested exercises, you’ll perfect your story pitches and learn communications techniques that will help you establish ongoing business relationships with busy media professionals.
In our media relations training, you’ll learn how to:
- Develop story leads and pitch letters that get noticed.
- Write strong press releases and media alerts.
- Identify press-worthy photos, graphics, and other visual story supports.
- Localize national stories to expand your potential media market.
Improve results with media placement strategies from The Newman Group. Contact us for in-house media relations training.
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